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2min chapter
Pattern Breakers: Which Startups Change the Future?
Pattern Breakers
Startups as Social Movements: Shifting Paradigms in Market Engagement
This chapter examines how startups can operate like social movements, emphasizing community engagement and shared visions for change. Using Airbnb as a key example, it showcases how innovative companies attract early supporters by offering unique experiences that redefine traditional industry norms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode