Chinese women purchase underwear less frequently and spend less money on it compared to women in Europe and the US. This chapter explores the reasons behind this difference and highlights recent research and trends in the Chinese underwear market.
The bra and underwear market in China has grown bigger than ever, with domestic brands quickly taking over the intimate wardrobes of a new generation of Chinese women. We discuss the recipe to success of these companies. On the show: Heyang, Xingyu & Brandon Yates
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