2min chapter

People vs Algorithms cover image

The Future of Search

People vs Algorithms

CHAPTER

Navigating Media Identity in a Saturated Market

This chapter delves into the challenges confronting Business Insider as it strives to define its brand amid market saturation. The discussion highlights strategic shifts and contrasts with successful media companies that have thrived in the subscription model, shedding light on the complexities of maintaining relevance in a competitive landscape.

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