The Young Man and the Three cover image

Adam Silver

The Young Man and the Three

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The Influence of Social Media on the NBA

In this chapter, they discuss the influence of social media on the league and the challenges of separating the majority view from the extremes. They also talk about the impact of player participation on ticket sales, ratings, and streaming data. They mention the concept of load management and differentiate between load management for injury prevention and for performance.

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