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17min chapter
#5 Escaping the Project Trap and Agile Theatre | Marty Cagan (Silicon Valley Product Group)
Scandinavian Product Podcast
Driving Innovation Through Team Empowerment and Product-Oriented Approach
The chapter discusses the key principles and competencies for fostering innovation in organizations, focusing on the roles of engineers, designers, and product managers in empowered cross-functional teams. It emphasizes the shift from project-based to product-oriented models for driving successful experimentation and faster time-to-market. The challenges of transitioning to a product operating model and the role of senior leaders in driving this transformation are also highlighted.
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