How to Keep People Coming Back to Roblox

As Director of Social and Influencer at Chipotle, Candice Beck drives the brand's strategic, rapidly growing social media marketing program. Candice strategizes first-to-market social and digital programs that drive brand buzz and amplify awareness for Chipotle's global campaigns. Candice is responsible for leading award-winning activations, partnering with cross-functional leaders to maintain Chipotle's relevance with fans of all ages. In addition to her focus on social media content, Candice oversees the brand's metaverse strategy, collaborations, and influencer program. Driven by cultural insights, obsessed with the customer journey, and immersed in digital media, Candice is constantly tracking what's new and trending while remaining rooted in Chipotle's values and purpose to Cultivate a Better World. Candice's focus on authenticity, innovation, transparency, and analytics has proven to be a winning combo for Chipotle. Prior to Chipotle, Candice worked in marketing and events at Abercrombie & Fitch. Candice attended The Ohio State University, where she received her Bachelor of Arts and Science Degree. Candice was named one of QSR's '35 young leaders to watch'.

We cover in detail how Chipotle seeks to create authentic experiences that give consumers tangible value, the way Chipotle experiences within Roblox merge the physical and digital worlds, and the massive opportunities for brands in this new frontier.

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