Are We Achieving the Target or the Goal?

Lik: The subtitle of the book is not, never react. It's react less when we react to everything. We can put our fingers in our ears and say, nnnnno, i don't know. I have to show we're improving. And then back to that third point, how do we improve? Is it a time to be reactive, or do we kind of take a breath and take a step back and be a little bit more calm and systematic in how we go about improving?