2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

What’s Working Right NOW In Media Buying

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is There a Need for Complexity in Certain Accounts?

There was a certain aspect of like that complexity wasn't for performance But it was to obfuscate what the actual value drivers were. I just think that that time has gone and passed where the the facebook architecture is just Simplicity really is the way.

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