At every stage in its history, i think it's done some of these conventional things. 27 % of pecco swip sales to day are pribaly umber in stor rands. That's even more than kirkland, i think, for cost to's 25%. The last big swing all sayis this ideao channel, or stores as d c stores, hed distribution, sanrs. And by th that, you know, we can do same day delivery in n chee, cant and i think it’s this idea. This is sor of the latest evolution of this retail trend, which is kind of perwhico we compete with.

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