How Nike Changed America
Hang Up and Listen
00:00
The Lightning and the NBC Network
Pien: En e be see did a really good job presenting the game as best they could. With nbc, biggest issue was that the nhl had a monolithic rights deal while every other made resport in the united states was on multiple networks. Multiple networks means multiple audiences, where like, if you're watching p t i, you're goig to see an advertisemen for the nhl. If you're watching a e w wrestling, or, you know, rise of walker on t and tir would have you, then you're going to see a commercial one.
Transcript
Play full episode
