How to Write Helpful Content

When I'm creating content, I kind of look at much more pedagogically than I do SEO. So I think about like who am I targeting? Is this targeting them? Is this structured in a way, for example, on this, I think is very helpful? And then I go back and look at my headers. Do I need to be a little bit more explicit for the bots kind of thing? Right. That's where you hit the sweet spot. You can't do what I'm telling you to do right now unless you have some kind of expertise and experience in it. Things you can help your customer service team because they don't know how to answer that question all the

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