18min chapter

Coaching for Leaders cover image

649: How to Begin Leading Through Continuous Change, with David Rogers

Coaching for Leaders

CHAPTER

Starting and Ending Digital Transformation with People

This chapter emphasizes the importance of focusing on strategy, leadership, and new ways of thinking when undergoing digital transformation. It highlights the need to solve customer problems and create value, as well as the significance of the people who will drive the change. The chapter also discusses the concept of negative and positive urgency in leading change efforts and provides examples from companies like Nokia and Ford Motor.

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