52 - Identifying True Intent | Demand Gen Live S1 x24
GTM Live
00:00
How Much Does a Click on Facebook Really Cost?
Only 66 to 75% of people that click on ads actually get to the page. Custom audiences are probably not going to give you what you need because they're too small, like you need. Facebook works best when you have like a brod, large audience that you can hit at a low cost. Givin your a, your a c v, at minimum, re targeting, like you should definitely have re targeting flows built on facebook.
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