The Lean Approach to Social Media

i was rowsing through your social media actually, and at some point you defined approaching social media e in a lean way. I think in social media, the lean concept applies in terms of head count and the number of skill sets that you've got on a team producing a social media strategy. So i was a team of one inhouse, but i had, er, five people working with me from agencies outside, part time, not all the time. E, and with that small group of people, we were able to lead erthe social media channels for a multe national company with a hundred and 20 markets a so i realize, ok, we don't need to have 200