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Amazon.com
Acquired
The Amazon Rorschach Test
Amazon is just this incredible Rorschach test. They tried way more things that did not work than ones that did, but were unbelievable at learning from the mistakes and quickly following them. The only thing that Amazon launched that had perfect product market fit right away was Amazon.com. And then everything else was a brute force algorithm for finding your way through a maze where it's just like, try this pathway. Oh crap. Back up, backup, back up.
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