The Amazon Rorschach Test

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Amazon is just this incredible Rorschach test. They tried way more things that did not work than ones that did, but were unbelievable at learning from the mistakes and quickly following them. The only thing that Amazon launched that had perfect product market fit right away was Amazon.com. And then everything else was a brute force algorithm for finding your way through a maze where it's just like, try this pathway. Oh crap. Back up, backup, back up.

Amazon. No company has impacted the internet — and all of modern life — more than this one. We’ve waited seven years to do this episode, and are so, so excited to finally dive into every nook and cranny of this legendary company. And of course because we’re Acquired and this is Amazon, we couldn’t contain it all to just one episode… even a 4+ hour one! So today we focus on Amazon.com the retail business, and we’ll have another full episode on AWS coming soon. And because all great series are trilogies, to fully understand Amazon we highly recommend starting first with our previous episode on Walmart, which truly is the giant’s shoulder that Jeff Bezos stood upon. Let’s go!!

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