Confessions of a Creative Director  cover image

How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown

Confessions of a Creative Director

CHAPTER

The Importance of Mixing

I think that everything has been done and the way that you get to something new is a combination of things, right? Cause I, it, what drives me nuts is we want to do something that's never been done before. The cleverness and the cool thing is like mixing, right? And that's kind of like using that same progression of, of the Marvin Gaye track, but you added, you know, there's an infinite way you can make things different,.

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