Design patterns are helpful in the pitch process, where you can just present elements instead of a complete. It also allows us to not have to re-emit the wheel every time on every project. Peck: Don't Make Me Think by Steve Crue is "a quick read, concise, very easily digestible"
Pek Pongpaet teaches us that the key to successful UX is in pattern recognition and application. He reminds us of the power of visual hierarchy in that if something’s important, it should never be buried. He reminds us of the power of observation and in testing our product with users. He also inspires us to […]