135 - Decoding Growth in B2B SaaS | Mark Roberge
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Is There a Difference Between Marketing and Sales?
On the b mid market, that system is breaking down for a lot of companies because of a very poor dish. I find most marketing teams in enterprise only do that - get cold people into some type of event to get them into a sales conversation. And so like having one part of marketing focused on pipe line marketing, yes, lat's get right. On the convert side, i think it's even more important to organize by accounts as opposed to functions. The best companies have evolved horit now, as they they sak, here's 20 accounts that are owned by this sales manager. She will divy those up against those raps they'll have, and they'll have a market
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