4min chapter

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47: Why is most strategy b*llshit? With Alex smith

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CHAPTER

Exploring the Strategy Hierarchy and Mutual Reinforcement with Competitors

This chapter explores the key stages of strategy, delivery, and branding, highlighting how it is beneficial to see competitors as collaborators rather than adversaries. Examples are shared from car brands like Jeep and Ferrari and ice cream brands like Hagen-Dazs and Ben and Jerry's to exemplify this approach.

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