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Whit Clay – Crafting Communications

The Business Brew

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Developing a Crisis Communication Skillset

When did you develop a crisis expertise? By virtue of a few things, when you get involved, companies call you and bad things happen. And that's sort of how it starts. You know, we were around, at Edelman,. we were around some really famous sort of crisis communications people. Names like John Scanlon; he was kind of a famous person in that business. Really you learned a lot about crisis communications and having been around that from people.

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