2min chapter

Champions of Growth Podcast cover image

Marketers Need a Sharper Antenna for Programmatic Advertising

Champions of Growth Podcast

CHAPTER

Navigating the Complexities of Programmatic Advertising

Exploring the challenges and importance of understanding programmatic advertising, with insights on avoiding wasteful spending and the need for marketers to be more knowledgeable. Invites listeners to delve into a study on media supply chain transparency and teases upcoming B2B advertising trends discussion.

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