The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

467. The Streak End Rule: Revolutionizing Motivation with Polly Kang

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Harnessing Technology for In-Depth Behavioral Research

This chapter explores how recent technology advancements have transformed research capabilities using detailed data from a text-based crisis hotline. By leveraging extensive information from over 14,000 volunteers, researchers are able to analyze worker behavior on a scale previously unattainable.

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