Buy With Prime Ads on D2C Sites

The buy with prime badge shows customers they can buy our products directly from us, says the COO of Epic Water Filters. conversion on their site has increased over 40% since they started using buy with prime. And we expect that number to go up. There's still some pain and some awkwardness because you can't like export these customers to your privy list or your MailChimp or whatever. It's still an Amazon customer, but it does feel like the beginning of a huge shift in mentality from Amazon.