Hotmail was one of the first free web mail services and became an early example of a product going viral. Hotmail's founders, Seber Batia and Jack Smith sat across the table from Tim Draper in 1996 when he asked how they get the word out. They kicked around more ideas, radio ads, same problem. What about sending an email to everyone on the internet? Draper suggested that was the that was only a slightly newer version of the old mindset spam doesn't work.
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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