The Future of PR and Marketing

Hotmail was one of the first free web mail services and became an early example of a product going viral. Hotmail's founders, Seber Batia and Jack Smith sat across the table from Tim Draper in 1996 when he asked how they get the word out. They kicked around more ideas, radio ads, same problem. What about sending an email to everyone on the internet? Draper suggested that was the that was only a slightly newer version of the old mindset spam doesn't work.