16: Ashley Marshall: How Creative Directors Lead, Inspire, and Deliver Great Work
Bagley Talks to an Important Person
Selling Creative Ideas: Building Trust with Clients
This chapter focuses on the essential strategies for creative directors to effectively sell their ideas to clients. It emphasizes the importance of establishing trust and maintaining open communication, encouraging proactive engagement without waiting for formal permissions. Additionally, it discusses the collaborative relationship between creative directors and strategists, underscoring the significance of refined feedback and emotional support in fostering a positive creative atmosphere.
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