How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO at Figma, ex-Uber, Google, Microsoft)
In Depth
Navigating Product Expansion Strategies
This chapter explores the strategic considerations for expanding products within a business, focusing on aligning user needs with company goals. It highlights the importance of understanding diverse end users and fostering innovation through experimentation and bold leadership. Additionally, the discussion addresses the unique challenges of launching new products while balancing user-centric design with commercial viability.
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