Slate Money cover image

How Nike Shoes Got Lame

Slate Money

CHAPTER

Reviving Zombie Brands

This chapter explores the innovative business model of Authentic Brands Group, focusing on their strategy to revitalize 'zombie brands' that have lost original ownership yet still hold market power. Through personal anecdotes and case studies, the discussion examines the challenges of maintaining brand identity and relevance in a competitive market. Additionally, it raises philosophical questions about the essence of brands and the impact of corporate ownership transitions on consumer perception.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner