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15min chapter
How Nike Shoes Got Lame
Slate Money
Reviving Zombie Brands
This chapter explores the innovative business model of Authentic Brands Group, focusing on their strategy to revitalize 'zombie brands' that have lost original ownership yet still hold market power. Through personal anecdotes and case studies, the discussion examines the challenges of maintaining brand identity and relevance in a competitive market. Additionally, it raises philosophical questions about the essence of brands and the impact of corporate ownership transitions on consumer perception.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode