The Importance of Goals in the Web

He also touches upon the point of having a more focus on goals. Really, having everybody working towards the same goals and not thinking about the clicks again. So making sure that everybody understands why they're doing what they're doing because I think that's another problem that we have in the web. People keep, again, maintaining stuff and they don't know why they're maintaining it. They don't know how it fits into the big picture of why the company is doing what it's doing.