How to Simplify Your Startup

In the wake of the blockbuster fiasco in the crash of the dot com market, we took time to self-assess. We mercilessly pruned back all the programs, tests, additions and enhancements that weren't contributing anymore. It's why we called it scraping the barnacles off the hall because one individual barnacle is not going to slow about down. But once you have 10,000 of them on there, it's extremely material.