Navigating Sports Dynamics and Innovative Coverage Strategies

The Ringer’s Bill Simmons is joined by business/tech analyst and massive Bucks fan Ben Thompson to discuss the Suns’ Game 2 Finals win and the silver linings for Game 3 in Milwaukee (1:45). Then Bill talks to MMA journalist Ariel Helwani about covering the UFC, the excitement of the pre-fight weigh-in, UFC competitors, the upcoming McGregor-Poirier fight at UFC 264, and more (32:35). Finally Bill talks to his old friend JackO about the Yankees and whether they missed their “title window” (1:31:50).

Host: Bill Simmons

Guests: Ariel Helwani, JackO, and Ben Thompson

Producer: Kyle Crichton

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