Communication is absolutely critical in understanding social networks and it sounds like organizations that put a priority on helping people communicate the value of communication can be much more effective. When people from different backgrounds that have different ideas come together, what research has shown is that they tend to outperform from a creativity and innovation standpoint. Groups that are more homogenous but the key to having those benefits come about is the ability for people to be able to communicate. We want to make sure that everybody can bring their best selves to the communication.

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