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Preventing the Death of Medical Device Sales

Global Medical Device Podcast powered by Greenlight Guru

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The Medical Device Industry Is Slow to Adopt This New Way

The medical device industry has been slow to adopt this new way. Andia: It's because, like most people, people are conditioned to for instant gratification these days. The higher it is, the more complicated the sale, the more that’s involved, she says. But yet, we don't scrutinize the r i of spending 50, 60 thousand dollars on a booth space, or maybe five thousand dollars on hotel room key drop offs, right? We don't, weDon't know what social media will look like when you're trying to sell something in millions of dollars and involves multiple parties,. That's one of the reasons why our industry hasn't changed because there hasn

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