3min chapter

Marketing Against The Grain cover image

Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)

Marketing Against The Grain

CHAPTER

Leadership - What's a Mental Model?

As you scale, a leader's corps job is the gaps and drops in between teams. One of the most important things is like resourced capital allication. The second part of this is the go s and business impact, clear or unclear. And so let's play this up. How would this work? So if i'm leading a team, and let's say it's my emal marketing team, well, the goals are largely clear. We know what how mima marketing is contributing to our demand generation,. All that fund stuff. But on the exact opposite side, which is like some new programme that you're spinning up... A ate yohad, no idea. Then i

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