In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal.
Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively.
Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign tactic.
Lastly, Young Wellz's confusion about Keyword Planner metrics leads Jyll to differentiate between Keyword Planner, Performance Planner and Reach Planner, and when to use each.
This episode is packed with actionable tidbits on leveraging Keyword Planner for strategic campaign planning and competitor analysis. You'd be hard-pressed not to learn something new and useful!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode8
Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
