AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
15min chapter
#120 Tim Doyle + Alex Badran: Provocations & Round tables with the founders of Healthcare Tech startup, Eucalyptus and Pocket Money App, Spriggy
The High Flyers Podcast with Vidit Agarwal
Innovative Marketing Strategies in Advertisements
The chapter explores the limitations of current marketing approaches, emphasizing the need for brands to take risks and break away from standardized ad templates for true differentiation. It discusses the conflict between maintaining trust and sophistication in advertising a health company to middle-aged men, highlighting the success of unconventional, controversial ads. The conversation also delves into the core pillars and marketing strategies of Eucalyptus and Spriggy, showcasing how these companies have differentiated themselves in the market.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode