Data I Look at to Analyze Year Over Year Q4 Performance
Conversion Tracking Playbook
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Event Tracking - What's Happening Right Now?
behavior event tracking is things like what navigation, what nav item are people clicking on. And this one likely comparing this year compared to last year,. Unless your site is the exact same, your event tracking will be very different. High number of sessions, low conversion rate or low sessions, high conversion rate or just outliers in general.
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