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Whit Clay – Crafting Communications

The Business Brew

CHAPTER

How Do You Decide to Start Your Own Strategic Communications Firm?

"I've become a good observer of when bubbles are happening," he says. "We had a bunch of dot com clients, but we always wanted to have, we were not going to do only dot coms only." The firm was founded in 1999 after his boss left Edelman and started Sloaning Company. It's now one of the biggest PR firms in the world.

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