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HoS: Nate Silver

House of Strauss

00:00

The Importance of Surprise in Content Delivery

"There is something weird happening where you're giving people something they expect, but you also need to surprise them too," he says. "You kind of need to give them both or it sort of doesn't work." I think a big mistake people make is like, if you have a member of the audience that you're going to alienate in the long term anyway, there's like no point in delaying the alienation, right? If you can't take the fact that my website will have some sports stuff and some politics stuff that you will agree with and some that you probably won't agree with, right?

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