2min chapter

Inevitable cover image

Startup Series: Charm Industrial

Inevitable

CHAPTER

The Challenges of Decarbonization

We look at kind of market sequencing for bio oil based on how much premium we can derive in that market over time. So the most premium market today is permanent carbon removal. We'll go from voluntary carbon removal into regulatory carbon removal. But then when you get out into these, this really big, bigger volumes and lower parts of the cost curve, the question is like, what's the big market there? And for us, we think that that's the steel or iron making market. It's baffling to me that there aren't more people like trying to jump into that.

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