Big moves for Big Data, Lee Corso’s farewell and The CW’s Brad Schwartz
The Sports Media Podcast
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Transforming Sports Broadcasting: The Rise of a Network
This chapter explores the rapid transformation of a network's programming, expanding from two hours to over 1200 hours in less than three years, with a major focus on a seven-year partnership with NASCAR. It highlights the network's success in attracting substantial viewership, particularly in sports, and the potential for building robust brands in the media landscape.
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