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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
How to Get Customers to Visualise Using Your Product
You need to get customers to be able to easily imagine using your product. Even that tiny bit of friction can change levels of desirability. What about stories over statistics? The argument here is hard to conceptualize or visualize a statistic, now I can't picture a million people - so it leaves me cold.
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