2min chapter

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Women, sport and business: Betting

Business Daily

CHAPTER

Women's Sports - The Right Time to Commercially Invest?

Research shows half of younger fans now prefer watching women sports over men's. Because the women's market is less saturated with branding and marketing, potential sponsors see it as ripe for investment. A report by neilson last year found that across three of women's sports biggest brands, fifer, afer and world rugby, the amount spent on sponsorship deals rose by a hundred and forty six % in 20 21. So for betting companies, capitalizing on those trends is a no brainer.

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