Embracing the Buy It for Life Movement

Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.

Timestamps: 
00:00 - Intro
01:51 - Trend 1: The Buy It For Life
22:59 - Trend 2: AI Landing Page Builder
29:49 - Trend 3: TikTok Template Aggregator 
34:48 - Why we are in the Golden Age of Online Business Opportunities

Key Points:
• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing
• We explore opportunities in AI landing page builders for digital marketing agencies
• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats
• We emphasize how easy it is to build online businesses in the current environment using AI tools
• We discuss strategies for building audiences on different platforms

1) The "Buy It For Life" Trend

69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.

The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.

Here's the opportunity:

Build a directory website with:
• Beautiful UI (unlike Reddit's clunky interface)
• Filters by category
• Price drop alerts for premium products

Monetize through:
• Affiliate commissions
• Newsletter with exclusive deals
• Premium membership for instant alerts

Marketing strategy? Create value-packed Reddit posts with subtle domain signature.

2) AI Landing Page Builders

Digital marketers DESPERATELY need landing pages that match ad keywords.

Current tools are clunky and time-consuming.

The opportunity:

Create an AI tool where you:
• Input brand aesthetics
• Generate landing page templates instantly
• Deploy to subdomains with one click
• Modify with point-and-click

Target audience? Digital marketing agencies running paid ads who need SPEED.

"But what about Webflow and Shopify adding AI?"

Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."

3) TikTok Template Trend

98,000 monthly searches from creators hunting for viral TikTok formats.

The opportunity:

Create a newsletter showing:
• This week's viral TikTok templates
• How brands can adapt them
• One-click editor access

Acquisition? Twitter threads breaking down viral formats with newsletter CTA.

Monetization:
• Free weekly version
• Premium daily version
• Eventually build video editor tech

BONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.

Cody's FINAL WISDOM:

"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website."

"Don't buy a laundromat during the greatest gold rush of all time."

Notable Quotes:

"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody

"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - Cody

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL
Cody’s startup:  https://www.landingcat.com
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r