I think it's always best to start with a logo sponsorship and run it well. Then once you need more inventory for more revenue, then start thinking of additional revenue driving products. So yeah, piggyback on that. We definitely go into publish use times and they they aren't filling their logos spot, but they've got a menu. Oh, we've got all logos, boxership got a secondary out of tertiary. I'm sure there's loads of other stuff that I don't know about. But first and foremost is getting that logo sponsorship up and running. Like we can talk about a poll. That's that really against that promo, you know, conversation. And that
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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