One way to build a different business model is to build a very different type of product. And how you build that product depends on what kind of approach you take to help your users manage their attention. We don't want an increasingly, increasingly persuasive world where like the trend line is going up and up and up or up and up. But we give you like these small little tools, like a little bit more padding between you and that persuasive world. It's cooperative and uplifting us in the lives that we want to live.