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How Focusing on Content Leads the Media Astray

HBR IdeaCast

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The Impact of the Internet on Newspapers

In a lot of media organizations, it would take seven hours just to approve the idea an do the aplet, let alone fill theap. So is it just at the level of speed that's involved here? Is at the focus on customers? It a combination of actors. What about this story made you so interested about it that you had to put it in the book? Yes, i mean,this idea of connections actually is deep seated within the organization.

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