The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

Getting Feedback on Your Positioning

Coto ivana: Positioning isn't a static thing. You don't get to just set it and forget it, right? Because your product's not static. Your markets aren't static. Your competitors are out there doing stuff. What makes you different to day isn't necessarily differentiating six months from now or a year from now, and you might be in a totally different market. So people, i think, can overthink this stuff like it's a living, breathing thing. We're going to have to come back and check it every six months or so and jump into the stupendous options.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app