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862: Targeted Ads | Skeptical Sunday
The Jordan Harbinger Show
The Consequences of Personalized Advertising
Advertisers use complex algorithms and data collected from various sources such as browsing history, social media activity and online purchases to create a profile of each user. This profile is then used to serve ads that are more likely to be relevant and appealing to the individual. Historically, humans didn't really have privacy. If you go back centuries, an entire family would sleep in the same room.
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