Bob Iger's instinct was to stay out of it, but then he made some statements about how companies have to live with their values. He didn't expect that DeSantis wasn't going to just roll over and hit him back really hard. The other two things were. Chapik said, we're going to take away your P and L's to each of the leaders. That infuriated all the creatives. Then he went to war with Scarlett Johansson over a $10 million settlement for her Black Widow. And he wanted to control everybody's P and L just unforced era after unforced era. Congratulations to my guy, Bob Iger. I own the stock.

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