Google AdWords

Oti yylavi, i'm leavinga competitors and branded terms out of this for right now. And so if you're a non branded tr to, like best c r amor something like that, we'll test that stuff once budget has been capped. I typically find that those end up being a net negative if you look at it against things that matter, like cost per qualified opportunity based on that add group, or like that. But i find that there's a very sharp diminishing returns in google ads. Once i see that sort ofike, sharp decline, then i try and move to somewhere else.